NASA’s Know Your Earth Project

NASA studies the Earth as well as space

This summer marked the nationwide release of the new, multi-mission education and public outreach project named “Know Your Earth.” This project is a collaboration between 11 Earth-observing missions. It promotes understanding our planet and climate change through a fun, light-hearted and engaging three-minute video segment that has been released in almost 300 movie theaters nationwide as part of National CineMedia’s Lobby Entertainment Network. This video segment plays on screens in theater lobbies in more than 40 states, including major movie-going venues in Los Angeles, New York and Orlando.

The main purpose of the video segment is to reach a major audience, the movie-going public that might not seek out this scientific information on a regular basis. The video is designed to inspire all age groups and to further interest in learning about climate change.

Included with the Know Your Earth Segment is a 30-second video entitled “NASA Reveals a Most Unusual Planet,” which shows just how unusual our planet really is.

This video segment is also available for museums, science centers, planetariums, parks, nature centers, zoos, aquariums and more.

To learn more about the project and to view the videos online, visit http://www.nasa.gov/knowyourearth